Resume
November 2021 - Present
Cracker Barrel - Marketing Coordinator - Digital
​At Cracker Barrel, my main responsibilities are centered around creating website content, creating and optimizing processes, and managing store hours.
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Plan, create, and track website content
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Subject matter expert on digital menu content and orchestration of needed updates
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Support email team by routing emails for feedback from cross-functional teams, assisting with QA, and communicating with creative agency
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Manage location database of over 660 stores with changes to store hours
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Create and track quarterly timeline to ensure all website and digital menu-related objectives are accomplished by their deadlines
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Lead cross-functional Digital Menu Committee responsible for optimizing the digital menu
Work
Experience
April 2020 - November 2021
Wax Eloquent - Account Manager
As an account manager at Wax Eloquent, my main job responsibilities were managing the social media content and accounts of ~15 clients across various industries, as well as developing and building websites.
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Manage social media accounts & write all social content
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Website building & development
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Creation & monitoring of Google & YouTube ads
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Management of Google Analytics for clients
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SEO audits & adjustments
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Create & monitor email campaigns
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Write blogs for clients and internally
Education
2016-2020
Middle Tennessee State University | B.A.S in Recording Industry, Music Business focus
Marketing Minor
3.4 GPA
2012 - 2016
Tennessee High School
3.75 GPA
Skills
& Expertise
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Organized and detail-oriented
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Fast-learner interested in continually learning new skills
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Strong time and project management
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Consistently meets deadlines
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Content writing, social media writing
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Google Analytics
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Google + YouTube Ads
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Wordpress + Elementor website development
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Sitecore CMS website content management
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Experience with:
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Microsoft Office - Teams, Word, Powerpoint, Excel
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Airtable
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Asana
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Smartsheet
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Dropbox
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Sprinklr and Sendible
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Mailchimp, Keap, Klaviyo